![]() ![]() Samsung's decision wasn't so much about "courage" or moving people to wireless headphones. The "Taptic Engine" is what provides the light vibrating feedback on iPhones when you interact with the screen or receive notifications, and it's often considered the best in any phone. IFixit, which tears down new products and shows how to fix them, found that Apple also removed the headphone jack to include a new "Taptic Engine" in the iPhone 7. There may have been a more technical reason for Apple's decision to remove it, too. And you can easily switch to listen to audio on your other Apple devices, such as iPads and Macs, without re-pairing AirPods. They're are much more simple to set up than traditional headphones, thanks to Apple's proprietary W1 (and now W2) chips inside AirPods and Beats products. It's easy to see why: AirPods made it super easy to switch to wireless audio. ![]() "We do have a vision for how audio should work on mobile devices: wireless," he said.Īpple CEO Tim Cook said during the company's fiscal Q3 earnings call that "it was a sensational quarter for wearables, with growth accelerating to well over 50%." Apple's "wearables, home and accessories" sales totaled $5.53 billion during the quarter, beating analyst estimates of $4.59 billion. He explained why Apple was moving on: to help sell an accessory. The courage to move on and do something new that betters all of us."īut Schiller also introduced AirPods, which have quickly become the most popular Bluetooth headset. It lives on in other places like .Īpple turned out to be right about the change, however silly it seemed at first.Īpple senior vice president of worldwide marketing Phil Schiller explained why Apple decided to ditch it, with this gem: "The reason to move on: courage. The ad is no longer live on Samsung's YouTube channel, where the company has quietly removed most of the ads mocking Apple. The implication was that viewers should buy Samsung's Galaxy phones, which still had the feature. In 2016 Samsung mocked the lack of an iPhone jack in the iPhone 7 by showing someone using an iPhone with a bunch of dongles attached, allowing him to listen to music and charge at the same time.
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